upfront ventures
role creative director
+design direction
+environmental graphics
+furniture
+art direction
company M Moser
project type workplace
art creative art partners
custom furniture Henry Alan, Goldfish
photography Madeline Tolle
+design direction
+environmental graphics
+furniture
+art direction
company M Moser
project type workplace
art creative art partners
custom furniture Henry Alan, Goldfish
photography Madeline Tolle
Upfront Ventures has always been about seeing potential early; founders, ideas, and their own evolution. As the firm grew from its scrappy Santa Monica roots into a leading early-stage VC, it needed a new Los Angeles home that reflected that growth without losing its soul.
The goal wasn’t to look more corporate. It was to grow up while staying human. The internal mantra became 80% sophisticated, 20% daring. Refined, confident, and credible, with just enough edge to feel real.
Inspired by Southern California modernism, the space blends warmth, texture, and light with moments of color and play. It feels part home, part hotel, part creative studio.
The layout challenges traditional VC hierarchy. Everyone works in the same four-person pod setup, from junior associates to senior partners, creating a more democratic, collaborative environment supported by focus rooms and social spaces throughout.
The result is a workplace that reflects Upfront’s DNA: relational, not transactional. Mature without losing its pulse. Confident without trying too hard.
back to home ︎︎︎
recently completed works:
︎︎︎ not no bar
︎︎︎ upfront ventures
︎︎︎ azoff
︎︎︎ Henry Alan
︎︎︎ costa palmas
︎︎︎ Tinder LA
︎2026 all rights reserved | based in Los Angeles [sometimes on Nepsa]